Posted in Banking & Financial Services, Total Reads: 1792
SWOT Analysis of Dhanlakshmi bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Government of India
Banking and finance
Tan Man Dhan
Innovative Bank with integrity and social responsibility
Individual and Industry banking
Complete Banking solutions
1. Varied Financial products for different customer segments 2. Strategic tie-ups with leading players for various products like insurance etc 3. Schemes for social initiatives aligned with government schemes 4. Has around 275 branches, 4400 employees and over 500 ATMs
1. Low presence across India as it is limited to a few states 2. Marketing is very limited as compared to other banks 3. Lack of retail banking as compared to popular banks
1. Rural banking for higher penetration 2. International banking, especially where Indians are present
Browse marketing analysis of more brands and companies similar to Dhanlakshmi bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.