Posted in Banking & Financial Services, Total Reads: 1825
SWOT Analysis of Dhanlakshmi bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Government of India
Banking and finance
Tan Man Dhan
Innovative Bank with integrity and social responsibility
Individual and Industry banking
Complete Banking solutions
1. Varied Financial products for different customer segments 2. Strategic tie-ups with leading players for various products like insurance etc 3. Schemes for social initiatives aligned with government schemes 4. Has around 275 branches, 4400 employees and over 500 ATMs
1. Low presence across India as it is limited to a few states 2. Marketing is very limited as compared to other banks 3. Lack of retail banking as compared to popular banks
1. Rural banking for higher penetration 2. International banking, especially where Indians are present
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