Dhanlakshmi bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1704
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SWOT Analysis of Dhanlakshmi bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dhanlakshmi bank

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Tan Man Dhan

USP

Innovative Bank with integrity and social responsibility

STP

Segment

Individual and Industry banking

Target Group

Industrial Sector

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.   Varied Financial products for different customer segments
2.  Strategic tie-ups with leading players for various products like insurance etc
3.  Schemes for social initiatives aligned with government schemes
4. Has around 275 branches, 4400 employees and over 500 ATMs

Weaknesses

1. Low presence across India as it is limited to a few states
2. Marketing is very limited as compared to other banks
3. Lack of retail banking as compared to popular banks

Opportunities

1.  Rural banking for higher penetration
2.  International banking, especially where Indians are present

Threats

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Regulations

Competition

Competitors

1. Lakshmi Vilas  bank
2.  Karur Vyasa  Bank
3.  Federal  bank



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