Federal Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2859
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SWOT Analysis of Federal Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Federal Bank

Parent Company

Government of India

Category

Banking

Sector

Banking and finance

Tagline/ Slogan

Your perfect Banking Partner

USP

Customer centric services

STP

Segment

Individual and Industry banking

Target Group

Semi-Urban Sector

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1. 743 branches spread across 24 states in India and 803 ATMs around India
2. Innovative but simple products and service offerings
3. Expansion across country
4. State of Art I.T support for customers and employees

Weaknesses

1. Less penetration in the urban market

2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011

Opportunities

1. Small enterprise banking
2. Rural banking and improved urban services
3. Acquisition of smaller units in small regions

Threats

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Competition

Competitors

1.  Indian bank
2.  Union  Bank of India
3.  UCO bank



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