Posted in Banking & Financial Services, Total Reads: 3031
SWOT Analysis of Federal Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Government of India
Banking and finance
Your perfect Banking Partner
Customer centric services
Individual and Industry banking
Complete Banking solutions
1. 743 branches spread across 24 states in India and 803 ATMs around India 2. Innovative but simple products and service offerings 3. Expansion across country 4. State of Art I.T support for customers and employees
1. Less penetration in the urban market
2. Federal Bank, the principal sponsor of Kochi Tuskers Kerala, who were removed from IPL in 2011
1. Small enterprise banking 2. Rural banking and improved urban services 3. Acquisition of smaller units in small regions
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