Posted in Banking & Financial Services, Total Reads: 2502
SWOT Analysis of Karnataka Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banking and Financial Services
Banking and finance
Your family bank across India
Customer centric services
Individual and Industry banking
Complete Banking solutions
1. Over 470 branches across 20 states and 2 Union Territories 2. Emphasis on customer satisfaction 3. Has over 5844 employees and 4.84 million customers, including farmers and artisans in villages and small towns throughout the country 4. Quick Remit, a facility to make money transfer easy for Non-Resident Indians living in Canada, USA and the UK
1. Less reach across country in terms of ATM’s, branches as compared to bigger banks
2. Brand visibility is less due to lack of advertising
1. International banking in areas with good pockets of Indian population 2. Rural banking and more services for the rural areas
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