Karnataka Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2266
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SWOT Analysis of Karnataka Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Karnataka Bank

Parent Company

Karnataka Bank

Category

Banking and Financial Services

Sector

Banking and finance

Tagline/ Slogan

Your family bank across India

USP

Customer centric services

STP

Segment

Individual and Industry banking

Target Group

Urban Sector

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Over 470 branches across 20 states and 2 Union Territories
2.  Emphasis on customer satisfaction
3.  Has over 5844 employees and 4.84 million customers, including farmers and artisans in villages and small towns throughout the country
4. Quick Remit, a facility to make money transfer easy for Non-Resident Indians living in Canada, USA and the UK

Weaknesses

1. Less reach across country in terms of ATM’s, branches as compared to bigger banks

2.  Brand visibility is less due to lack of advertising

Opportunities

1.  International banking in areas with good pockets of Indian population
2.  Rural banking and more services for the rural areas

Threats

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Competition

Competitors

1.  Indian bank
2.  Union  Bank of India
3.  Federal  bank
4.  Dhanalakshmi Bank
5.  Lakshmi vilas Bank
6.  Karur Vysya Bank .



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