Karur Vysya Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1881
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SWOT Analysis of Karur Vysya Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Karur Vysya Bank

Parent Company

Privately held Indian bank; Founders (M. A. Venkatarama Chettiar and Athi Krishna Chettiar)

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

Smart way to bank

USP

Small sized private bank with performance which matches public sector

STP

Segment

Individual and Industry banking

Target Group

Semi-Urban and Rural Sector

Positioning

Smart way for complete Banking  solutions

SWOT Analysis

Strengths

1.  Innovative financial products with use of technology
2.  Tie-ups with different financial institutions for various products
3.  Stable performance in economic slowdown
4. All the branches are powered with CBS — Core Banking Solution
5. Ranked as Best Small sized Bank, 2010 by Business World

Weaknesses

1. Regional concentric i.e. in South India only

2. Low publicity and brand visibility

Opportunities

1.  Industry banking in the region
2.  Extensive penetration in rural banking

Threats

1.  Economic slowdown and recessions
2.  Highly competitive environment
3.  Stringent Banking Norms
4. Local money lenders in the rural areas

Competition

Competitors

1.  Indian bank
2.  Union  Bank of India

3.  Federal  bank



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