Kotak Mahindra SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 6132
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SWOT Analysis of Kotak Mahindra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kotak Mahindra Bank

Parent Company

Privately owned bank

Category

Banking Services

Sector

Banking and finance

Tagline/ Slogan

Let’s make money simple

USP

Professionalism in Banking

STP

Segment

Individual and Industry banking

Target Group

Investment  Sector

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Innovative financial products of diverse categories
2.  Kotak Mahindra Finance Ltd. is the first company in the Indian banking history to convert to a bank
3.  Comprehensive Cash Management System

4. Has over 20,000 employees
5. Customer account base of over 2.7 million

Weaknesses

1. Lesser penetration as being late entrants

2. Low publicity and marketing as compared to other premium banks in the urban areas

Opportunities

1. Increase in Industry banking
2. Explore opportunities abroad by International banking

Threats

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Competition

Competitors

1.  Axis bank
2.  Union  Bank of India

3.  Federal  bank



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