Lakshmi Vilas Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2684
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SWOT Analysis of Lakshmi Vilas Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lakshmi Vilas Bank

Parent Company

Private bank (7 people of Karur under the leadership of Shri V.S.N. Ramalinga Chettiar)

Category

Banking

Sector

Banking and finance

Tagline/ Slogan

Life smiles where LVB serves

USP

Based on pure and strong values

STP

Segment

Individual and Industry banking

Target Group

Semi-urban and Rural banking

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Focus on Strong robust financial products
2.  Social inclusiveness through schemes for all sectors
3.  Diversified approach towards  wealth management
4. Gives employment to over 1600 people

Weaknesses

1. Moderate presence across India as it is predominantly present in South India

2.  Minimal marketing causes less visibility

Opportunities

1.  Upcoming SME banking
2.  International banking
3. Focusing on retail banking, corporate banking and bank assurance

Threats

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Regulations

Competition

Competitors

1.  Kotak Mahindra bank
2.  Karur Vyasa  Bank

3.  Federal  bank



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