Posted in Banking & Financial Services, Total Reads: 3145
SWOT Analysis of UCO Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Government of India
Banking and finance
Honours Your Trust
Commitment to Customers
Individual and Industry banking
Complete Banking solutions
1. Foreign exchange Operations 2. Diverse Asset portfolio 3. High proportion of long term liabilities 4. UCO Bank has over 2000 Service Units spread all over India, with two overseas branches in Singapore and Hong Kong 5. One of the oldest and major commercial bank of India
1. Lacks International presence
2. Retail banking is lesser as compared to other banks 3. Weak internet banking when compared to big banks
1. Small enterprise banking 2. More penetration through rural banking
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