United Bank of India SWOT Analysis, USP & Competitors
Posted in Banking & Financial Services, Total Reads: 2608
SWOT Analysis of United Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
United Bank of India
Government of India
Banking and finance
The bank that begins with ‘U’
Commitment to Customers
Individual and Industry banking
Complete Banking solutions
1. Financial products for rural segment 2. Deep reach across country with schemes like financial inclusion 3. Strong operations with 1600 networked branches 4. 31 Regional offices spread all over India 5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Bank of India (1973)
1. Very Low International presence
2. Advertising is less thus weak brand recognition as compared to major players 3. The public sometimes confuses the two banks Union Bank of India and United Bank of India (both UBI)
1. Small enterprise banking 2. Improved Urban retail banking
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