United Bank of India SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2396
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SWOT Analysis of United Bank of India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

United Bank of India

Parent Company

Government of India

Category

Bank

Sector

Banking and finance

Tagline/ Slogan

The bank that begins with ‘U’

USP

Commitment to  Customers

STP

Segment

Individual and Industry banking

Target Group

Semi-Urban Sector

Positioning

Complete Banking  solutions

SWOT Analysis

Strengths

1.  Financial products for rural segment
2.  Deep reach across country with schemes like financial inclusion
3.  Strong operations with 1600 networked branches
4. 31 Regional offices spread all over India
5. Acquisition of Hindusthan Mercantile Bank(1973), UBI acquired Narang Bank of India (1973)

Weaknesses

1.  Very Low  International presence

2.  Advertising is less thus weak brand recognition as compared to major players
3. The public sometimes confuses the two banks Union Bank of India and United Bank of India (both UBI)

Opportunities

1. Small enterprise banking
2.  Improved Urban retail  banking

Threats

1.  Economic slowdown
2.  Highly competitive environment
3. Stringent Banking Norms

Competition

Competitors

1.  Indian bank
2.  Union  Bank of India

3.  UCO bank



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