Turner SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 387
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SWOT Analysis of Turner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Turner

Parent Company

Turner Industries Group

Category

Construction Services

Sector

Conglomerates

Tagline/ Slogan

Building a better future

USP

Innovation

STP

Segment

Spans all across the world

Target Group

High Income groups, MNC’s and Governments

Positioning

Highest value provider of construction services & technical expertise.

SWOT Analysis

Strengths

1. Annual revenue to the tune of $10 billion
2. Employee strength of 5200 working on 1500 projects each year 
3. Provide clients accessibility and support of a local firm and resources of an MNC
4. Player in a high barriers of market entry

5. Strong brand recognition for undertaking complex projects

6. Exposure across businesses, segments and geographies reduces the impact of economic cycles

Weaknesses

1. Low profitability due to low net margins
2. Productivity and labor issues in some markets
3. Caught up in cost dispute in New York City

Opportunities

1. Opportunities in new emerging economies
2. Economic recovery in USA

3. Low prices due to increased competition

Threats

1. Economic recession in its primary North America market
2. Volatility in global financial markets
3. Increase in interest rates and tax changes

Competition

Competitors

1. Bechtel
2. Flour Corp
3. Tutor Perini Corp



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