SWOT Analysis of Turner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Turner Industries Group
Building a better future
Spans all across the world
High Income groups, MNC’s and Governments
Highest value provider of construction services & technical expertise.
1. Annual revenue to the tune of $10 billion 2. Employee strength of 5200 working on 1500 projects each year 3. Provide clients accessibility and support of a local firm and resources of an MNC 4. Player in a high barriers of market entry
5. Strong brand recognition for undertaking complex projects
6. Exposure across businesses, segments and geographies reduces the impact of economic cycles
1. Low profitability due to low net margins 2. Productivity and labor issues in some markets 3. Caught up in cost dispute in New York City
1. Opportunities in new emerging economies 2. Economic recovery in USA
3. Low prices due to increased competition
1. Economic recession in its primary North America market 2. Volatility in global financial markets 3. Increase in interest rates and tax changes
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