Alstom SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 2560
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SWOT Analysis of Alstom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alstom

Parent Company

Alstom

Category

Design and manufacturing

Sector

Conglomerates

Tagline/ Slogan

We are shaping the future

USP

Leading technologies in power generation, electrical grid and rail transport infrastructures

STP

Segment

Transport infrastructure, power generation and transmission industries

Target Group

Thermal power plants, Urban and passenger travel market, railway operators, Hydro-electric power plants, geothermal power plants and nuclear power plants

Positioning

Creative and problem solving technologies with ethical and innovative ways

SWOT Analysis

Strengths

1. Has its presence in over 100 companies with more than 90,000 employees
2. Market-leading position across product portfolio - around 40% of the world's operating nuclear power stations use Alstom made equipment, approximately 30% of boilers installed worldwide using Alstom technology
3. Integrated offerings and comprehensive product portfolio like power lines and transportation system
4. Operates a robust network of over 200 locations in 70 countries and over 30 centers of technical expertise

Weaknesses

1. Alleged anti-competitive activities
2. Weak financial and operational health - consecutively reported negative free cash flow

Opportunities

1. Positive outlook for renewable markets
2. Strategic expansion of power plant boilers business in China
3. Ageing of power plants

Threats

1. Intense competition especially in power components
2. Regulations
3. Uncertain global economic condition

4. Availability of substitutes and technology developers at low cost

Competition

Competitors

1. Abengoa S.A
2. Ansaldo STS SpA
3. BHEL

4. Invensys plc

5. Bombardier

6. Yokogawa Electric corporation



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