Danaher SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 3090
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SWOT Analysis of Danaher with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Danaher

Parent Company

Danaher Corporations

Category

Design and Manufacturing

Sector

Conglomerates

Tagline/ Slogan

“Driving innovation across the nation”; “Experience Gendex”

USP

Technology leaders with quality, integrity and compliance

STP

Segment

Life sciences and diagnostics, test and measurement, industrial technologies, environmental and dental

Target Group

Scientists, laboratories, diagnostic centers, universities, medical schools; Telecommunication companies, packaging industries; Defense agencies; Commercial vehicle manufacturers; Water treatment plants; Dentists;

Positioning

Innovative products for highly specialized sectors

SWOT Analysis

Strengths

1. Operates in about 50 companies employing more than 63,000 employees
2. Industrial diversity and unique products
3. Successful inorganic growth strategy – have acquired more than 400 companies

4. High Customer loyalty

5. Strong Management and high expertise

Weaknesses

1. High level of indebtedness may affect financial flexibility – total debts are a concern
2.Relatively less penetration outside USA as substantial revenue comes only from US

Opportunities

1. Acquisitions to strengthen industrial technologies and diagnostics businesses
2. Growing laboratory instruments market with consistent expected growth rate
3. Product and services expansion to industrial analyzers and the likes

Threats

1. Intense competition may lead to pricing pressure from established regional and global competitors
2. Changes in healthcare and related industries for example reduction in amount of funding and reimbursements to customers by the government
3. Lower cost competitors or imports from counterfeit production companies

Competition

Competitors

1. Agilent technologies
2. Emerson electric
3. Siemens A.G.

4. Stanley works

5. Thermo Fisher scientific



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