Emerson Electric SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 2263
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SWOT Analysis of Emerson Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Emerson Electric

Parent Company

Emerson Electric Co.

Category

Conglomerates

Sector

Diversified Technology

Tagline/ Slogan

Consider it solved

USP

Emerson is where technology and engineering come together to create solutions for the benefit of our customers

STP

Segment

Process management, network power, industrial automation, climate technologies, and commercial and residential solutions

Target Group

Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration

Positioning

Strong and trusted brand for technological advancement and cost effective solutions

SWOT Analysis

Strengths

1. Diversified product portfolio and balanced revenue stream
2. Strong penetration in variety of product lines
3.  Strong brand equity and brand name
4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide

5. Almost a monopoly in Field Instruments segments and Asset Management System

6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership

7. Operates through 235 manufacturing centers worldwide

Weaknesses

1. Relatively High cost of R&D
2. Loss of revenue base due to rationalization of operations
3. High bargaining power of big customers

Opportunities

1. Increased focus on emerging markets
2. Expansion in Middle East and African regions
3. Growing process industries and lifecycle obsolescence in older plants

Threats

1. Volatility in end-markets with fluctuating exchange rate and raising local manufaturers
2. Intense competition in fields like industrial automation, network power
3. Political and economic risks associated with international production facilities

Competition

Competitors

1.ABB Ltd

2. Rockwell Automation
3. Siemens AG

4. Honeywell International

5. General electric Company

6. Hitachi Ltd.

7. Cooper Industries Ltd.



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