SWOT Analysis of Emerson Electric with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Emerson Electric Co.
Consider it solved
Emerson is where technology and engineering come together to create solutions for the benefit of our customers
Process management, network power, industrial automation, climate technologies, and commercial and residential solutions
Process Industries, automation industries, Telecommunication companies, users of commercial and industrial refrigeration
Strong and trusted brand for technological advancement and cost effective solutions
1. Diversified product portfolio and balanced revenue stream 2. Strong penetration in variety of product lines 3. Strong brand equity and brand name 4. Strong R&D portfolio with 9,000 of engineering and development personnel worldwide
5. Almost a monopoly in Field Instruments segments and Asset Management System
6. Strong engineering capabilities with established a reputation around the world for technology innovation and industry leadership
7. Operates through 235 manufacturing centers worldwide
1. Relatively High cost of R&D 2. Loss of revenue base due to rationalization of operations 3. High bargaining power of big customers
1. Increased focus on emerging markets 2. Expansion in Middle East and African regions 3. Growing process industries and lifecycle obsolescence in older plants
1. Volatility in end-markets with fluctuating exchange rate and raising local manufaturers 2. Intense competition in fields like industrial automation, network power 3. Political and economic risks associated with international production facilities
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