Itausa SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 640
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SWOT Analysis of Itausa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Itausa

Parent Company

Itausa Investimentos Itau S.A.

Category

Conglomerates

Sector

Finance and Industries

Tagline/ Slogan

It’s not just today that Itau thinks about tomorrow; Our way; Itau’s way

USP

Corporate governance and sustainability

STP

Segment

Banking, metal and wood industries sector, information technology and chemical and automation industries,

Target Group

Users of financial services and insurance, Users of wooden panels, metals and sanitary, Banking industry (IT solutions and ATMs), customers of retail electronic automation

Positioning

Trusted and value creating firm in various fields Banking, finance and metallic industries

SWOT Analysis

Strengths

1. One of the biggest companies in Brazil having over 120,000 people as employees
2. Broad portfolio of products and services includes finance, real estate, health, chemicals
3. Successful restructuring of Itautec improved the company's revenue base
4. Ability to have partnership with financial institutions outside South America including China

5. Largest wood panel manufacturer in Southern Hemisphere

Weaknesses

1. Significant fines impacting the profitability

2. Limited global geographic reach means market share is less

Opportunities

1. Duratex's acquisition of Elizabeth Loucas Sanitarias
2. Poised to benefit from investments in two MDF plants
3. Establishing a acricylic acid plant in Sao Paolo

Threats

1. Strict govt policies and environmental regulation affect operations

2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company

3. Heavy dependence on few suppliers

Competition

Competitors

1. Banco Bradesco SA
2. Banco do Brasil SA
3. ITOCHU corporations

4. Mitsui & Co Ltd.

5. Cabinda Participacoes SA

6. Cemepe Investimentos SA



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