SWOT Analysis of Itausa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Itausa Investimentos Itau S.A.
Finance and Industries
It’s not just today that Itau thinks about tomorrow; Our way; Itau’s way
Corporate governance and sustainability
Banking, metal and wood industries sector, information technology and chemical and automation industries,
Users of financial services and insurance, Users of wooden panels, metals and sanitary, Banking industry (IT solutions and ATMs), customers of retail electronic automation
Trusted and value creating firm in various fields Banking, finance and metallic industries
1. One of the biggest companies in Brazil having over 120,000 people as employees 2. Broad portfolio of products and services includes finance, real estate, health, chemicals 3. Successful restructuring of Itautec improved the company's revenue base 4. Ability to have partnership with financial institutions outside South America including China
5. Largest wood panel manufacturer in Southern Hemisphere
1. Significant fines impacting the profitability
2. Limited global geographic reach means market share is less
1. Duratex's acquisition of Elizabeth Loucas Sanitarias 2. Poised to benefit from investments in two MDF plants 3. Establishing a acricylic acid plant in Sao Paolo
1. Strict govt policies and environmental regulation affect operations
2. Economic fluctuations and currency devaluations affect the financial performance as it is an international company
3. Heavy dependence on few suppliers
1. Banco Bradesco SA 2. Banco do Brasil SA 3. ITOCHU corporations
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