Wharf (Holding) SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 602
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SWOT Analysis of Wharf (Holding) with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Wharf (Holding)

Parent Company

The Wharf (Holding) Limited

Category

Conglomerate

Sector

Investment holding

Tagline/ Slogan

Building for tomorrow

USP

Prudent financial management and understanding market scenario to tune internal environment

STP

Segment

Property management, public transportation, hotel operations, computer services, internet and multimedia services, television services and telecom services

Target Group

Hotels, Organizations, Television viewers, Hong Kong Air Cargo Terminals Limited, and other public transport operations

Positioning

Good brand with value creation to the society with “Business-in-community” as its identity

SWOT Analysis

Strengths

1. Operates in Hong Kong and also in China employing around 13,000 people

2. Diversified revenue sources reducing business risk
3. Robust performance sustaining revenues and margins
4. Strong brand image augmenting the market leadership position and helping in expanding the market share

5. Strong finance base, low Debt/Equity ratio when compared to the sector average

6. Efficient operation with high operating margin

Weaknesses

1. Concentration of operations in Hong Kong increases business risk – most revenues from local market
2. Low P/E ratio when compared to sector average is a concern

Opportunities

1. Positive outlook of the Hong Kong's economy
2. Expansion of operations in China
3. Strengthening economic relations of Hong Kong and China

Threats

1. Government measures could impair Hong Kong property prices
2. Intense competition
3. Vulnerability to external shocks

4. Evolving Digital and satellite TV operations into cable TV domain

Competition

Competitors

1. Cheung Kong (Holdings) Limited
2. Great Eagle Holdings Limited
3. Hang Lung Properties Limited

4. Hutchison Whampoa Limited

5. Sun Hung Kai Properties Limited

6. Swire Pacific Limited



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