Fortune Brands SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 1550
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SWOT Analysis of Fortune Brands with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fortune Brands

Parent Company

Fortune Brands Home and Security, Inc.

Category

Conglomerate

Sector

Home and Security Products

Tagline/ Slogan

Leading consumer Brands. Consistently strong results

USP

Building Value and Brand after Brand

STP

Segment

Kitchen and bath cabinetry, plumbing and accessories, advanced material windows and door systems, and security and storage

Target Group

Domestic kitchen appliances consumers, Builders, Interior designers, modular kitchen designers, Automotive industries, trailers, coaches, bicycle industries, safe manufacturers. Banks and household

Positioning

Growth, innovation and industry leadership

SWOT Analysis

Strengths

1. Operates in US, Canada, Europe, Asia, Australia and Central America
2. Strong market position built on strong brand portfolio
3. Focus on innovation is a strength

4. It had a lean and adaptable supply chain

5. Strong and flexible capital structure

Weaknesses

1. Overdependence on the US market and spilt into smaller businesses– most of total revenue are from USA
2.Fluctuating EBT over the last five years
3.Poor presence in Asia and Australia – developing countries

Opportunities

1. Growth potential in the security products market
2. Improving housing construction market in the US
3. Expansion projects in China and India

Threats

1. Stringent regulations – especially in health and safety related issues

2.Split of conglomerate would decrease revenues and brand strength
3. Heavy competition from local players offering cheaper products

Competition

Competitors

1. ASSA ABLOY AB
2. Cost Plus, Inc.
3. JELD-WEN, inc.

4. Newell Rubbermaid Inc.

5. Snap-on Incorporated



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