GS Holding SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 618

SWOT Analysis of GS Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GS Holding

Parent Company

GS Holding




Investment holding

Tagline/ Slogan

We bring the world to you


Long-term relationships with engineering firms, municipalities, and government agencies



Energy, Retail, Shop, construction and Sports

Target Group

Refineries, petrochemical industries, battery manufacturers, Domestic consumers of food products, stationaries, groceries, food products (through retail stores),  e-shoppers, electricity distribution agencies, importers of metal and steel, machinery and cement


Provide service for any size and scope of project

SWOT Analysis


1. Has operations in South Korea, China, India, the UK, the Czech Republic, Singapore, Russia and the UAE.
2. GS Caltex has a refining capacity of 770,000 barrels of oil per day
3. Has a diversified product and services portfolio – with diversified risk involvement which includes energy, nanotech, fuel-cells, polymers
4. Strong supply chain capability for retail stores operations

5. One of the biggest business conglomerates in South Korea


1. Declining net profit and operating profit is a concern

2. Over-dependence on Korean Market
3. Demand for electrodes for battery industry has decreased and hence the revenues


1. Opportunity to expand and develop fuel cell power plants in countries having demanding norms

2. Opportunities to enter into production of Poly Butadiene Rubber and Styrene Butadiene Rubber
3. Online retailing in on increase in emerging markets


1. Increased focus on clean tech and green energies
2. Constant disturbances with North Korea a cause of concern
3. Inflexible labor market in South Korea
4. Economic fluctuations



1. CJ O Shopping Co. Ltd.
2. Korea Electric Power Corporation
3. Korea National Oil Corporation


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