GS Holding SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 643
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SWOT Analysis of GS Holding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GS Holding

Parent Company

GS Holding

Category

Conglomerates

Sector

Investment holding

Tagline/ Slogan

We bring the world to you

USP

Long-term relationships with engineering firms, municipalities, and government agencies

STP

Segment

Energy, Retail, Shop, construction and Sports

Target Group

Refineries, petrochemical industries, battery manufacturers, Domestic consumers of food products, stationaries, groceries, food products (through retail stores),  e-shoppers, electricity distribution agencies, importers of metal and steel, machinery and cement

Positioning

Provide service for any size and scope of project

SWOT Analysis

Strengths

1. Has operations in South Korea, China, India, the UK, the Czech Republic, Singapore, Russia and the UAE.
2. GS Caltex has a refining capacity of 770,000 barrels of oil per day
3. Has a diversified product and services portfolio – with diversified risk involvement which includes energy, nanotech, fuel-cells, polymers
4. Strong supply chain capability for retail stores operations

5. One of the biggest business conglomerates in South Korea

Weaknesses

1. Declining net profit and operating profit is a concern

2. Over-dependence on Korean Market
3. Demand for electrodes for battery industry has decreased and hence the revenues

Opportunities

1. Opportunity to expand and develop fuel cell power plants in countries having demanding norms

2. Opportunities to enter into production of Poly Butadiene Rubber and Styrene Butadiene Rubber
3. Online retailing in on increase in emerging markets

Threats

1. Increased focus on clean tech and green energies
2. Constant disturbances with North Korea a cause of concern
3. Inflexible labor market in South Korea
4. Economic fluctuations

Competition

Competitors

1. CJ O Shopping Co. Ltd.
2. Korea Electric Power Corporation
3. Korea National Oil Corporation



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