LG Corp SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 857
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SWOT Analysis of LG Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LG Corp

Parent Company

LG Corp

Category

Conglomerate

Sector

Chemicals, Electronics and telecommunication

Tagline/ Slogan

Life’s good

USP

Quality products with due importance to Global, Tomorrow, Energy, Humanity and Technology

STP

Segment

Petrochemicals, electronic materials, pharmaceuticals, consumer electronic products, commodity trading, telecommunication, home appliances and sports management

Target Group

Domestic consumer durables, mobile phones, Industries seeking energy solutions, Industries users of semiconductor wafers, Photo optic industries, Consumers of cross and simple polymers (Paint and coating industries)

Positioning

A true global leader in digital world with technology and innovation

SWOT Analysis

Strengths

1. Employs more than 210,000 people and has operations in Europe, Asia Pacific, Middle East, Africa and America apart from Korea
2. Association with various companies abroad strengthens the company's position
3. Diversified business operations
4. Trusted and proven brand with a high recollection value

5. Independent subsidiary model – with better adaptation to local markets in the countries they are operating in

6. CSR activities to ensure cleaner environment and happier people

7. Strong marketing and branding make it a strong popular brand. Celebrity endorsements worldwide as well as sponsorship of global sporting and lifestyle events make LG a high recall brand

Weaknesses

1. LG's declining performance in Korea
2. Declining performance in mobile industry sector is a concern
3. Increasing expenses in raw materials, especially in consumer durables and telecommunication sectors

Opportunities

1. Expansion of natural resources business in the Middle East and South America
2. Diversified use of Palm oil increases the scope for Palm plantation business
3. Fast growth of consumer and home appliances sector in emerging economies

Threats

1. Constant disturbances with North Korea a cause of concern
2. Inflexible labor market in South Korea
3. Economic fluctuations

4. Intense competition in home appliances and mobile sector

5. forfeited products and other local manufacturers in semiconductors and electronic goods

Competition

Competitors

1. Samsung Corporation
2. Sony corporation
3. Reliance Industries Ltd

4. Daewoo international

5. SK group

6. Hyundai Corporation



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