Textron SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 1295
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SWOT Analysis of Textron with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Textron

Parent Company

Textron Inc

Category

Conglomerate

Sector

Aircraft, Industry and Finance

Tagline/ Slogan

The power of Textron is the power of our brand

USP

Reliability and quality especially in the aerospace industry

STP

Segment

Helicopters, Aircraft, Transportation, Automobile, industry, finance

Target Group

Military, companies operating commercial helicopters, airlines, industries seeking shipping and packaging, Automobile industries, consumers of multi utility and off road vehicles, government and commercial agencies seeking supply chain solutions,

Positioning

Company with groundbreaking technologies, innovative solutions and first-class service.

SWOT Analysis

Strengths

1. Operating with 32,000 thousand employees operating in 100+ manufacturing facilities
2. Has its presence in 27 countries
3. Diversified product portfolio and balanced revenue streams - Bell segment; Cessna; industrial; Textron Systems; and finance segment
4. Strong research and development capabilities

5. Stable and strong financial performance

Weaknesses

1. Unfunded employee pension benefits which is of huge amount
2. Heavy dependence on the US – with most revenue generation from US and substantial from US government
3. Decreasing revenue from Canada

Opportunities

1. Positive outlook for aerospace and defense sector which is consistently growing
2. Growing US military and space market
3. Surge in defense spending in China and India

Threats

1. Intense competition from domestic and international players
2. Declining defense spending by the US Government
3. Increasing compliance risks

Competition

Competitors

1. Boeing
2. EADS
3. General Dynamics company

4. Lockheed Martin Corporation

5. Northrop Grumman Corporation

6. United Technologies Corporation

 


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