Acciona SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 1241

SWOT Analysis of Acciona with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Energy, Construction Services



Tagline/ Slogan

Leaders in renewable energies


Listed on the selective Ibex-35 stock exchange index, Acciona is a benchmark for the market



Based on business type

Based on geography

Target Group

Infrastructure, energy, real estate, logistics and transport, urban and environmental services and water

Spain, other European countries, America and Australia


Positioned as an environmentally conscious company – official website says that the company avoided 11+ Mn metric tons of Carbon-di-oxide emissions in one year

SWOT Analysis


1.  Leader in the development and management of infrastructure, renewable energy, water and services, having a strong order book in Spain and other European countries

2. Focus on renewable energy – Acciona opens new wind farms at regular intervals to increase its total production capacity at a fast rate

3. The company focuses on environmental safety as well alongwith production efficiency

4. Over 30,000+ people are employed with the companys workforce

5. The conglomerate is involved in Infrastructure, Real estate, Logistics and transportation, Urban and environmental services and Energy


1. Though it is present across 30 countries, it generates most of its revenues from Spain. There is a risk of losing the market in case of a slowdown in Spain, though the company has a good order backlog

2. The company has limited market share compared to global leaders


1. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Europe 2020 Strategy plans to achieve.

2.  Focus on emerging economies - Countries in the Asia Pacific region such as China and India are experiencing rapid urban development

combined with exponential growth in infrastructure needs and are looking for energy-efficient solutions


1. Growing debt burden of European nations - construction output in euro area declined which is a concern

2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased

3. Government regulations - The group is subject to extensive and complex laws and regulations that affect the land development

and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces



1. ACS

2. FCC

3. Iberdrola



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