Beijing Enterprises SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 824
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SWOT Analysis of Beijing Enterprises with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beijing Enterprises

Parent Company

Beijing Enterprises Holding Limited

Category

Conglomerate

Sector

Diversified industries and solutions

Tagline/ Slogan

Booming in Hong Kong with a foothold in Beijing

USP

Large scale operations coupled with technological advancement

STP

Segment

Piped gas operation, brewery operation, sewage and water treatment operations, expressway and toll road operations, and corporate and other

Target Group

Refineries, petrochemical industries, Consumers of brewed products, governments, process industry, transport agencies of government, companies seeking software, and provides internet services and information technology (IT) technical support and consultation services, and property investment services

Positioning

Leading brand with string technology background

SWOT Analysis

Strengths

1. Operates in Hong Kong and China operating with over 49000 employees

2. It is the largest beer group in China and is the biggest beer production plant in Asia with a strong brand value
3. Well diversified business portfolio without common risk
4. Leading brand name in the field of brewery, treatment plants and piping industry

5. It is also listed on the Hong Kong stock exchange

Weaknesses

1. Over dependence on Chinese market is a concern
2. Operating margin is lesser than that of competitors
3. Decentralized management causing unwanted transactions between parent companies and subsidaries

Opportunities

1. Positive outlook for energy resources like Photo Voltaic cells
2. Expansion opportunities in other Asia Pacific region

3. Strategic alliance with distributing companies in countries like Vietnam, Malaysia, Indonesia and Singapore for brewery products

Threats

1. Volatile government policies of China
2. Increasing labor and manufacturing overhead

3. Increasing compliance cost

Competition

Competitors

1. China Resources Enterprises limited
2. Guangdong Investment Limited

3. Kingway Brewery Holdings Limited

4. New World Development Company Limited

 


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