TASNEE SWOT Analysis, USP & Competitors

Posted in Conglomerates, Total Reads: 1018
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SWOT Analysis of TASNEE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TASNEE

Parent Company

National Industrialization Company

Category

Conglomerate

Sector

Industry

Tagline/ Slogan

Wherever the Sun rises

USP

Wide experience and skilled-labor, state–of-the art technologies and products and innovative solutions

STP

Segment

Petrochemical, Chemicals, Metals and metallurgy,

Target Group

Companies consumer polymers,  ethylene, titanium di-oxide, PP, HDPE, LDPE, Automobile industries consuming axles, steel wires, companies utilizing polyolefin battery and plastic products

Positioning

Industry leader in specialized products in Saudi Arabia

SWOT Analysis

Strengths

1. Has a strong presence in Middle East especially in Saudi Arabia
2. Balanced revenue from both domestic and exports
3. Has goodwill generation CSR activities like charity
4. Strategic acquisition in Australia and USA

Weaknesses

1. Geographic concentration – Saudi Arabia is a concern
2. Fluctuating net income and revenue over the years and unstable political scenarios in the region

Opportunities

1. Opportunities for vertical integration
2. Expansion opportunities through tie-ups and acquisitions

Threats

1. Fluctuating crude oil prices
2. Increasing compliance cost

3. More competitor activity means limited market share

Competition

Competitors

1. Sahara Petrochemical Company
2. Saudi Kayan Petrochemical Company

 


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