HiWave Technology Plc SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 760
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SWOT Analysis of HiWave Technology Plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HiWave Technology Plc

Parent Company

Techtonic Elements

Category

Audio equipment

Sector

Electronics

Tagline/ Slogan

-

USP

Innovative technology yet affordable.

STP

Segment

Audio Electronics

Target Group

Speakers/ Amplifiers manufacturers

Positioning

Best audio experience at affordable price.

SWOT Analysis

Strengths

1. A unique and differentiated product focusing on human interface waveforms.
2. High on R&D and innovation.
3. Products that are clean tech i.e. no energy is wasted as heat.
4. Lower power consumption equipments.

Weaknesses

1.Was not able to generate revenues for sustainable future.
2. Was not able to generate customers and stay afloat.
3. When the company was about to collapse, it had difficulty in finding buyers.

Opportunities

1.Since it is now privately owned it has much more flexibility and can develop new innovative product that serves the needs of their target consumers
2.Since its product is so unique and innovative, the future for such products is very bright.
3. Once its sales strategy is improved, high chances of success.

Threats

1.Difficulty in finding the correct set of consumers.
2. The existing players are a threat as they have a strong hold in the audio market.

3. Fluctuating global economies can affect operational costs

Competition

Competitors

1.Dayton Audio
2.Maxim integrated


The table above concludes the HiWave Technology Plc SWOT analysis along with its marketing strategy and brand parameters.

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