Hinari SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 440
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SWOT Analysis of Hinari with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hinari

Parent Company

Alba Plc

Category

Home appliances

Sector

Electronics

Tagline/ Slogan

-

USP

Affordable home appliances

STP

Segment

Home Appliances

Target Group

Household consumers

Positioning

Affordable home appliances

SWOT Analysis

Strengths

1. A differentiated brand with a good brand image
2. User friendly, easy to use appliances.
3. Affordable products as they are mostly produced in other countries with cheaper manufacturing ability.
4. Distribution across various countries across the world.

Weaknesses

1.Very low web presence, the company website just has a single page.
2. Some products have bad reviews and rating in e commerce websites.
3. The brand name is not strong and prominent among thousands of other famous home appliance brands.

Opportunities

1.Huge potential to further expand the market and build brand name.
2. Can easily increase the product mix and offer more home appliances to customers.
3. Online presence will allow it to reach new markets.

Threats

1.Big international players are major threat.
2.As it is a small company, innovation ability may be low.
3.Negative publicity in online platforms deters new customers from buying lesser known brands.

Competition

Competitors

1.Black and Decker
2.LG



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