SWOT Analysis of Irisys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Thermal/infra red techonologies
Industrial intelligence equipments
Thermal technology for intelligent buildings; Red Hot Intelligence
Innovative technologies put to use to improve efficiencies for customers
Big business houses, banks, retail stores, etc
Most innovative enterprise measurement provider
1. Awarded The queens award for enterprise innovation 2. Has big MNCs as its major clients. 3. Innovation is one of its biggest strengths, its able to provide most innovative new technologies to its clients. 4. Has a global presence with through its customers.
5. Has over 70+ patents which shows its strong R&D
1.Expensive products cant be used for mass market usage. 2. For smaller companies, the technology produced by Irisys becomes expensive. 3.Heavy reinvestment in R&D leaves less profit for its shareholders.
1.In low cost technologies. 2.Can tap into small and midsized customers. 3.Can further grow in countries with many retail stores which don’t have similar technologies.
4. Can bundle its technologies to give a wider range of solution to its customers.
1.Limited range of product can cause a sustainability issues. 2.Its entry in health care industry (software and infrastructure) may raise ethical questions.
3. The brand has limited geography and increasing competitor activity can affect performance
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