Irisys SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 706
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SWOT Analysis of Irisys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Irisys

Parent Company

Irisys

Category

Thermal/infra red techonologies

Sector

Industrial intelligence equipments

Tagline/ Slogan

Thermal technology for intelligent buildings; Red Hot Intelligence

USP

Innovative technologies put to use to improve efficiencies for customers

STP

Segment

Thermal/infrared technologies

Target Group

Big business houses, banks, retail stores, etc

Positioning

Most innovative enterprise measurement provider

SWOT Analysis

Strengths

1. Awarded The queens award for enterprise innovation
2. Has big MNCs as its major clients.
3. Innovation is one of its biggest strengths, its able to provide most innovative new technologies to its clients.
4. Has a global presence with through its customers.

5. Has over 70+ patents which shows its strong R&D

Weaknesses

1.Expensive products cant be used for mass market usage.
2. For smaller companies, the technology produced by Irisys becomes expensive.
3.Heavy reinvestment in R&D leaves less profit for its shareholders.

Opportunities

1.In low cost technologies.
2.Can tap into small and midsized customers.
3.Can further grow in countries with many retail stores which don’t have similar technologies.

4. Can bundle its technologies to give a wider range of solution to its customers.

Threats

1.Limited range of product can cause a sustainability issues.
2.Its entry in health care industry (software and infrastructure) may raise ethical questions.

3. The brand has limited geography and increasing competitor activity can affect performance

Competition

Competitors

1.OptiQ
2.Herbert Group


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