Kempston Micro Electronics SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 593
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SWOT Analysis of Kempston Micro Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kempston Micro Electronics

Parent Company

Kempston Micro Electronics

Category

Joystick and related home computer peripherals

Sector

Computer peripherals

Tagline/ Slogan

-

USP

Creating its own standard for joystick platform

STP

Segment

Computer peripherals

Target Group

Gaming audience, home computer users

Positioning

The joystick choice of every gamer

SWOT Analysis

Strengths

1. Widely used joystick of its time.
2. Was able to block the entry of competition through the standard interface it created.
3. Affordable products and a good quality products

Weaknesses

1.It was not able to innovate and move with time.
2. The Kempton interface was not compatible with all computers.
3. Was involved in producing only one type of product and did not increase  its product mix.

Opportunities

1.It could innovate more and further expanded its product portfolio.
2. Could have entered foreign markets to increase its product reach.
3.Could have tied up with computer manufacturers to product joystick designed perfectly for the computers.

Threats

1.Innovation was a threat to the company
2. Amstrad ZX was a direct threat to Kempton

Competition

Competitors

1.Amstrad
2.Protek
3.Atari



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