SWOT Analysis of Lindos Electronics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Audio testing equipment
Innovative and unique audio testing equipments and mics
Music and recording industry
Home as well as industrial usage
State of the art audio testing and recording equipments
1. They are able to create unique products having first movers advantage. 2. Have big MNCs as client which trust the services provided by Lindos. 3. Products a range of products, both low cost as well as premium products.
4. Has a platform online that allows the public to test and posts results on their website.
1.Has a limited range of products as compared to bigger brands 2. Doesn’t have a strong brand name, which can be a weakness. 3.Can improve its online presence to reach more potential customers.
1.Forward integration has a huge opportunity for Lindos. 2.Is a small company with a small number of employees, has a lot of scope in expansion in domestic and international market.
1. Its test result database is publicly available which may be a source of advantage for competitors. 2. Since it’s a small company, if big audio companies enter this industry, it can be a huge threat.
3. Increasing competition can affect the business operations
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