SWOT Analysis of Megger Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Transmission testing and manufacturing
Govt agencies, telecom companies, etc, Electric industry
Portable and cutting edge electric testing equipment
1. A renowned and old brand in its industry showing its legacy 2. Has a strong portfolio of patents with it. 3. Worldwide distribution and a strong network. 4. Has a wide range of product portfolio in its electric testing division.
5. It has won several awards including "Innovative Test & Measurement Product of the Year", at the Electrical Industry Awards
1.Huge investment in R&D may reduce profits 2. Its almost a 100 year old company, the CAGR of the Megger Group is low.
1.Tying up with government and telecom agencies of third world countries. 2.Since it’s a B2B player, it has huge scope in collaborating with other companies and agencies to increase its business
3. More advertising and branding can enhance the brand image
1.Megger is still a small company in terms of its business size, it could be a target of hostile takeover. 2. It is largely depended on innovation and R&D, so to survive in this business its constantly needs to innovate otherwise it will collapse.
The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.