Megger Group SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 754

SWOT Analysis of Megger Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Megger Group

Parent Company

Megger Group


Transmission testing and manufacturing


Electronic equipments

Tagline/ Slogan



Insulation testers



Electronic transmission

Target Group

Govt agencies, telecom companies, etc, Electric industry


Portable and cutting edge electric testing equipment

SWOT Analysis


1. A renowned and old brand in its industry showing its legacy
2. Has a strong portfolio of patents with it.
3. Worldwide distribution and a strong network.
4. Has a wide range of product portfolio in its electric testing division.

5. It has won several awards including "Innovative Test & Measurement Product of the Year", at the Electrical Industry Awards


1.Huge investment in R&D may reduce profits
2. Its almost a 100 year old company, the CAGR of the Megger Group is low.


1.Tying up with government and telecom agencies of third world countries.
2.Since it’s a B2B player, it has huge scope in collaborating with other companies and agencies to increase its business

3. More advertising and branding can enhance the brand image


1.Megger is still a small company in terms of its business size, it could be a target of hostile takeover.
2. It is largely depended on innovation and R&D, so to survive in this business its constantly needs to innovate otherwise it will collapse.



1.Tanisys ltd.
2.Genesis Ltd.


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