Megger Group SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 796
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SWOT Analysis of Megger Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Megger Group

Parent Company

Megger Group

Category

Transmission testing and manufacturing

Sector

Electronic equipments

Tagline/ Slogan

-

USP

Insulation testers

STP

Segment

Electronic transmission

Target Group

Govt agencies, telecom companies, etc, Electric industry

Positioning

Portable and cutting edge electric testing equipment

SWOT Analysis

Strengths

1. A renowned and old brand in its industry showing its legacy
2. Has a strong portfolio of patents with it.
3. Worldwide distribution and a strong network.
4. Has a wide range of product portfolio in its electric testing division.

5. It has won several awards including "Innovative Test & Measurement Product of the Year", at the Electrical Industry Awards

Weaknesses

1.Huge investment in R&D may reduce profits
2. Its almost a 100 year old company, the CAGR of the Megger Group is low.

Opportunities

1.Tying up with government and telecom agencies of third world countries.
2.Since it’s a B2B player, it has huge scope in collaborating with other companies and agencies to increase its business

3. More advertising and branding can enhance the brand image

Threats

1.Megger is still a small company in terms of its business size, it could be a target of hostile takeover.
2. It is largely depended on innovation and R&D, so to survive in this business its constantly needs to innovate otherwise it will collapse.

Competition

Competitors

1.Tanisys ltd.
2.Genesis Ltd.



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