SWOT Analysis of Megger Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Transmission testing and manufacturing
Govt agencies, telecom companies, etc, Electric industry
Portable and cutting edge electric testing equipment
1. A renowned and old brand in its industry showing its legacy 2. Has a strong portfolio of patents with it. 3. Worldwide distribution and a strong network. 4. Has a wide range of product portfolio in its electric testing division.
5. It has won several awards including "Innovative Test & Measurement Product of the Year", at the Electrical Industry Awards
1.Huge investment in R&D may reduce profits 2. Its almost a 100 year old company, the CAGR of the Megger Group is low.
1.Tying up with government and telecom agencies of third world countries. 2.Since it’s a B2B player, it has huge scope in collaborating with other companies and agencies to increase its business
3. More advertising and branding can enhance the brand image
1.Megger is still a small company in terms of its business size, it could be a target of hostile takeover. 2. It is largely depended on innovation and R&D, so to survive in this business its constantly needs to innovate otherwise it will collapse.
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