Mullard SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 456
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SWOT Analysis of Mullard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mullard

Parent Company

Philips

Category

Electronic Valves

Sector

Electronic components

Tagline/ Slogan

-

USP

Reliable, high quality component and vacuum tubes

STP

Segment

Industries, computer manufacturers

Target Group

Computer manufactures, government agencies, etc

Positioning

Premier manufacturer of electronic components

SWOT Analysis

Strengths

1. Reliable and high quality products produced.
2. It made one of the most influential audio tubes ever.
3. A very respected and strong brand.
4. Tied up with government and university of Cambridge to open an observatory as well as give awards to young scientists and engineers.

Weaknesses

1.Though it produced innovative and high quality products in its time, it could not continue innovating and improving the products.
2.Did not have enough capital to expand its business hence low market share

Opportunities

1.Could have exported its valves to US as there was a booming computers market there.
2. Could have taken the expertise of Philips to further expand its business into new products.

Threats

1.Competitors accepted new technologies faster than Mullard
2. New technologies were a constant threat to the valve industry.

Competition

Competitors

1.Edicorn
2.Chelmer



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