SWOT Analysis of Mullard with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Reliable, high quality component and vacuum tubes
Industries, computer manufacturers
Computer manufactures, government agencies, etc
Premier manufacturer of electronic components
1. Reliable and high quality products produced. 2. It made one of the most influential audio tubes ever. 3. A very respected and strong brand. 4. Tied up with government and university of Cambridge to open an observatory as well as give awards to young scientists and engineers.
1.Though it produced innovative and high quality products in its time, it could not continue innovating and improving the products. 2.Did not have enough capital to expand its business hence low market share
1.Could have exported its valves to US as there was a booming computers market there. 2. Could have taken the expertise of Philips to further expand its business into new products.
1.Competitors accepted new technologies faster than Mullard 2. New technologies were a constant threat to the valve industry.
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