Plastic Logic SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 737
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SWOT Analysis of Plastic Logic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Plastic Logic

Parent Company

Plastic Logic

Category

Developer of organic thin-film transistors

Sector

Disruptive technologies for plastic electronics

Tagline/ Slogan

-

USP

Leading developer in cutting edge plastic display technologies

STP

Segment

Innovative display technologies

Target Group

Mobile, television companies

Positioning

Leader in flexible display and non-display high growth applications

SWOT Analysis

Strengths

1. Leader in disruptive plastic display technology
2. Strong R&D division for its product portfolio
3. Has patients under its name.
4.  Won the prestigious “FLEXI 2013 R&D Award”

5. It has operations and manufacturing in the UK as well as Germany & USA

6. Touchscreen panes being developed

Weaknesses

1.Couldnot succeed in the e reader business and had to shut its operations and reduce its staff in USA.
2. Cancelled and discontinued 2 products, QUE proreader and Plastic logic 100, this effects the brand name

Opportunities

1.Potential for licensing of the display technologies it came up with.
2. Wearable computers is the next big thing.
3.OLEDs, sensors for advanced electronic devices.

Threats

1.Heavily invested in R&D, major share of its equity is invested in it.
2. Its products will take time to reach the mass market, in the mean time there may be competitors who may enter this industry.

3. Increasing costs of raw materials can affect business

Competition

Competitors

1. Battelle Memorial Institute
2.Amazon.com



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