SWOT Analysis of Plastic Logic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Developer of organic thin-film transistors
Disruptive technologies for plastic electronics
Leading developer in cutting edge plastic display technologies
Innovative display technologies
Mobile, television companies
Leader in flexible display and non-display high growth applications
1. Leader in disruptive plastic display technology 2. Strong R&D division for its product portfolio 3. Has patients under its name. 4. Won the prestigious “FLEXI 2013 R&D Award”
5. It has operations and manufacturing in the UK as well as Germany & USA
6. Touchscreen panes being developed
1.Couldnot succeed in the e reader business and had to shut its operations and reduce its staff in USA. 2. Cancelled and discontinued 2 products, QUE proreader and Plastic logic 100, this effects the brand name
1.Potential for licensing of the display technologies it came up with. 2. Wearable computers is the next big thing. 3.OLEDs, sensors for advanced electronic devices.
1.Heavily invested in R&D, major share of its equity is invested in it. 2. Its products will take time to reach the mass market, in the mean time there may be competitors who may enter this industry.
3. Increasing costs of raw materials can affect business
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