Pure SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1117
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SWOT Analysis of Pure with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pure

Parent Company

Imagination Technologies

Category

Radios, wireless musical systems

Sector

Consumer electronics

Tagline/ Slogan

-

USP

Designed and engineered in UK, has a loyal consumer base

STP

Segment

middle and upper class segment of consumers

Target Group

Users of smart phones and music enthusiasts.

Positioning

Innovative and state of the art producer of digital audio and digital radio services.

SWOT Analysis

Strengths

1. Easily available in online stores.
2. Has a loyal customer base, who own more than once Pure product.
3. Has won many awards and is considered as best digital radio brand in the world
4. Strong focus on customer service, offers 3 years warranty.

5. Its app Pure Connect has a strong presence in radio music and live streaming segment of mobile users.

Weaknesses

1.Some products don’t have great review in e commerce websites.
2. Doesn’t have a strong global presence, has major presence in Europe.
3. Low market share in the portable speakers market.

Opportunities

1.Can directly tie up with audio manufacturers (strategic alliances) to further integrate and create a digital environment.
2. As digital radio technology is gaining momentum in Asia market, Pure can easily expand its presence in this market.
3. Can position as an premium yet affordable brand that is made in UK.

Threats

1. Threats from Strong brands like Apple, Sony, etc
2. Rapid obsoletion of technologies is a threat from its core business i.e radios.
3.Its speakers segment has treats from established brands like Bose, Beatz, etc

Competition

Competitors

1.Sony
2.Apple
3.Beats



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