4i2i SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 760
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SWOT Analysis of 4i2i with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

4i2i

Parent Company

Evertz Microsystem

Category

Video codec technology

Sector

Video technologies

Tagline/ Slogan

-

USP

Best possible quality yet cost effective

STP

Segment

Semiconductor, computer software

Target Group

DTH providers, software companies , etc

Positioning

Leader in video compression technologies

SWOT Analysis

Strengths

1. A leader in software compression technology.
2. Producer of cost effective codec technologies

3. Its product portfolio includes Semiconductor IP cores, Computer software

4. The company has also worked alongwith NASA for transmitting digital pictures back to earth

Weaknesses

1.Doesnot have significant presence online.
2.The brand is not well recognized and does not have a global presence.

Opportunities

1.Could leverage the brand name of it’s parent company.
2.It could use the expertise of the parent company to expand further
3. It could form alliance with target companies for providing long time support and customized solution for their needs.

4. Need to increase its presence online.

Threats

1.Since it’s a small company, bigger companies with greater expertise and R&D

2. Increasing costs of equipment and operations can reduce profitability

Competition

Competitors

1.Ateme
2.EuclidlQ



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