SWOT Analysis of 4i2i with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Video codec technology
Best possible quality yet cost effective
Semiconductor, computer software
DTH providers, software companies , etc
Leader in video compression technologies
1. A leader in software compression technology. 2. Producer of cost effective codec technologies
3. Its product portfolio includes Semiconductor IP cores, Computer software
4. The company has also worked alongwith NASA for transmitting digital pictures back to earth
1.Doesnot have significant presence online. 2.The brand is not well recognized and does not have a global presence.
1.Could leverage the brand name of it’s parent company. 2.It could use the expertise of the parent company to expand further 3. It could form alliance with target companies for providing long time support and customized solution for their needs.
4. Need to increase its presence online.
1.Since it’s a small company, bigger companies with greater expertise and R&D
2. Increasing costs of equipment and operations can reduce profitability
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