Decca Radar SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 673
Advertisements

SWOT Analysis of Decca Radar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Decca Radar

Parent Company

Northrop Grumman

Category

Radar

Sector

Industrial, military equipment

Tagline/ Slogan

-

USP

Manufacturer of state of the art radars

STP

Segment

Radars

Target Group

Military, Defense industry

Positioning

State of the art radar for military purposes

SWOT Analysis

Strengths

1. Was a market leader in radar market
2. Was heavily involved in R&D
3. Has sold more than 150,000 marine radar sets in almost every country of the world
4. Provided integrated radar with electronic charts and sensors to give a better and accurate result

5. Its product were very resilient and had a long life.

Weaknesses

1.Could not innovate with time, which eventually lead to demise of the brand
2. Was heavily focused on government contracts.
3.Even after reaching the peak of success, Decca brand of radars are no longer manufactured
4.Did not have strong presence aerospace radar market

Opportunities

1.Could have easily tied up with airplane manufacturer all over the world to install their radar in the planes
2. It could have advanced into GPS industry

Threats

1.Obsoletion of radar technology
2.After the expiration of patents and licenses, its competitors started eating the market share of Decca
3.GPS was a direct threat to Decca

Competition

Competitors

1.EEC Radar
2.Easat Antennas



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.