Hayden Amps SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 585
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SWOT Analysis of Hayden Amps with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hayden Amps

Parent Company

Hayden Amps

Category

Amplifiers

Sector

Musical equipments

Tagline/ Slogan

-

USP

Hand wired amplifiers

STP

Segment

Music industry

Target Group

Concerts, musicians, recording studios

Positioning

A niche player in the amplifier industry

SWOT Analysis

Strengths

1. The brand has a niche brand image
2. Well known Musicians have endorsed the brand and is seen in their website
3. Provide customized amplifiers based on the needs
4. Producers of creative pedals for amplifiers

5. Has great brand reviews in online forums and blogs

Weaknesses

1.Has a limited product mix compared to global players
2. The brand is not well recognized due to limited marketing
3.Channel set up for its amplifiers is rather difficult.

Opportunities

1.To forward integrate and enter into the guitar business.
2. Need to further expand into other countries worldwide.
3. It can have presence in the mass market segment also.

Threats

1.Major threats from bigger players like Marshall.
2. Higher cost of product may deter consumers

3. Increasing costs of operations and marketing can reduce business profits

Competition

Competitors

1.Marshall
2.Black star



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