SWOT Analysis of Hayden Amps with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hand wired amplifiers
Concerts, musicians, recording studios
A niche player in the amplifier industry
1. The brand has a niche brand image 2. Well known Musicians have endorsed the brand and is seen in their website 3. Provide customized amplifiers based on the needs 4. Producers of creative pedals for amplifiers
5. Has great brand reviews in online forums and blogs
1.Has a limited product mix compared to global players 2. The brand is not well recognized due to limited marketing 3.Channel set up for its amplifiers is rather difficult.
1.To forward integrate and enter into the guitar business. 2. Need to further expand into other countries worldwide. 3. It can have presence in the mass market segment also.
1.Major threats from bigger players like Marshall. 2. Higher cost of product may deter consumers
3. Increasing costs of operations and marketing can reduce business profits
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