SWOT Analysis of Rapiscan System with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Metal detectors, x ray machines, etc
Economical, compliant and backed by a global support network
Security and metal detection devices
Security agencies, airports, mining companies
Efficient, economical and customized service provider.
1. Has a certified to ISO 9001:2008 Quality Standard 2. Provides economical products which are affordable. 3. Innovative company with high focus on R&D
4. It offers security equipment like Advanced Technology (AT) X-ray systems for baggage scanning
5. The company has 50,000 security and inspection systems globally
1.The brand has limited global presence 2.Limited brand awareness and low operations due to restricted market
1.Can incorporate expertise of its parent company to produce better and innovative product. 2.can tie up with construction companies and government bodies to provide complete security solution for airports. 3. Can improve its work environment to attract better talent
1.Bad word of mouth from its employees about the company is a threat, this can be found in online forums. 2. The company is highly dependent on government contacts, which can be a threat in case other competitors arrive. 3.Has a high employee turnover which is not good for any company.
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