Rapiscan System SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1333
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SWOT Analysis of Rapiscan System with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rapiscan System

Parent Company

OSI Systems

Category

Metal detectors, x ray machines, etc

Sector

Security equipments

Tagline/ Slogan

-

USP

Economical, compliant and backed by a global support network

STP

Segment

Security and metal detection devices

Target Group

Security agencies, airports, mining companies

Positioning

Efficient, economical and customized service provider.

SWOT Analysis

Strengths

1. Has a certified to ISO 9001:2008 Quality Standard
2. Provides economical products which are affordable.
3. Innovative company with high focus on R&D

4. It offers security equipment like Advanced Technology (AT) X-ray systems for baggage scanning

5. The company has 50,000 security and inspection systems globally

Weaknesses

1.The brand has limited global presence
2.Limited brand awareness and low operations due to restricted market

Opportunities

1.Can incorporate expertise of its parent company to produce better and innovative product.
2.can tie up with construction companies and government bodies to provide complete security solution for airports.
3. Can improve its work environment to attract better talent

Threats

1.Bad word of mouth from its employees about the company is a threat, this can be found in online forums.
2. The company is highly dependent on government contacts, which can be a threat in case other competitors arrive.
3.Has a high employee turnover which is not good for any company.

Competition

Competitors

1.Analogic
2.Vanderlande



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