Roberts Radio SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 656
Advertisements

SWOT Analysis of Roberts Radio with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roberts Radio

Parent Company

Glem Dimplex Group

Category

Radios

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Excellence and innovation in radios

STP

Segment

Innovative radios with unique capabilities

Target Group

Household consumers

Positioning

High quality and innovative radios

SWOT Analysis

Strengths

1. Has been awarded three Royal warrants.
2. Sole supplier for radios in UK prison
3. Focuses highly on Recycling, which is a part of their corporate social responsibility.
4. Has maintained leadership position in the radio industry

5. Product portfolio includes Digital, pocket, world, portable and clock radios, cd players etc

6. The brand has been in UK since a long time showing its legacy

Weaknesses

1. Has a narrow product portfolio.
2. Does not have a global presence and focuses heavily on UK market
3.Doesnot have a strong brand equity as compared to bigger players like Bose, JBL, etc

Opportunities

1.It can rapidly expand into countries with higher household disposable income.
2. Can incorporate expertise of its parent company to produce better and innovative product.
3. Can position itself as a premier radio manufacturer as well as a vintage radio manufacturer.

Threats

1. Is in a segment that is face moving, with limited innovation and product improvement options.
2. Smaller mobile radios with many other functionalities integrated in it is a direct threat to its product line.
3. Direct threats from audio equipment manufacturer like JBL, Bose, etc

Competition

Competitors

1. JBL
2.Pure
3.Revo

4. Bose



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.