Sinclair Research SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 552

SWOT Analysis of Sinclair Research with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sinclair Research

Parent Company

National Enterprise Board


Electronic accessories


Consumer Electronics

Tagline/ Slogan



Has created many miniature technological products



People seeking electronics goods

Target Group

Household consumers


Innovative , ground breaking products for mass markets

SWOT Analysis


1. Came up with products that were immediately accepted by the mass market.
2.  The brand is well recognized for being innovative and customer focused.
3. Invented one of the most commonly used products today, eg pocket radio, pocket calculator, etc
4. Is still innovating and coming up with user friendly and mass market products.

5. Products include pocket radio, calculator, digital watch , etc


1.A few of its products did not work well and had lots of complains among its consumers.
2. The brand was tarnished because of alleged bad products.
3. Has a limited market, Mainly present in UK.


1. Could focus on particular types of product and innovate on that product.
2. Can sell its product in the international market.
3. Can sell its product in 3rd party e commerce sites like amazon, ebay, to increase its share.


1.Bigger companies can easily copy ideas from Sinclair and leverage its supply chain and channels to sell a better version of the same product.
2. As many of its products are not patented, it may not be able to capture the entire prospect market share.



2.Texas Instruments


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