KitchenAid SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1343
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SWOT Analysis of KitchenAid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

KitchenAid

Parent Company

Whirlpool Corporation

Category

Kitchen appliances

Sector

Consumer Electronics

Tagline/ Slogan

For the way it is made

USP

Handy kitchen appliances in appealing colors

STP

Segment

Home appliances and consumer goods

Target Group

Families and households

Positioning

brand with the most complete collection of premium appliances and kitchenware

SWOT Analysis

Strengths

1. Colorful range of kitchen appliances that can be found in homes across Australia, America and United kingdom 
2. Economies of scale of Whirlpool
3. Whirlpool has been in the forefront for consumer electronics
4. Started in 1919, the brand is highly popular in the domestic market.

5. Whirlpool’s brand equity

6. cross generational compatibility of the products

Weaknesses

1.Limited geography in India
2.Intense competition means limited market share

Opportunities

1. Expansion into emerging markets
2. Newer products and global presence of whirlpool makes expansion easier for KitchenAid
3.Better technology

Threats

1.Increasing raw material costs
2.Global economic fluctuations
3.Cheaper goods available from China

Competition

Competitors

1. Amana
2. Ekco
3. LG



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