KitchenAid SWOT Analysis

Published in Consumer Electronics category by MBA Skool Team

KitchenAid is one of the leading brands in the consumer electronics sector. KitchenAid SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of KitchenAid:

KitchenAid Strengths

  1. Colorful range of kitchen appliances that can be found in homes across Australia, America and United kingdom 
  2. Economies of scale of Whirlpool
  3. Whirlpool has been in the forefront for consumer electronics
  4. Started in 1919, the brand is highly popular in the domestic market.
  5. Whirlpool’s brand equity
  6. cross generational compatibility of the products

Above are the strengths in the SWOT Analysis of KitchenAid. The strengths of KitchenAid looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

KitchenAid Weaknesses

  1. Limited geography in India
  2. Intense competition means limited market share

These were the weaknesses in the KitchenAid SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

KitchenAid Opportunities

  1. Expansion into emerging markets
  2. Newer products and global presence of whirlpool makes expansion easier for KitchenAid
  3. Better technology

Above we covered the opportunities in KitchenAid SWOT Analysis. The opportunities for any brand can include prospects of future growth.

KitchenAid Threats

  1. Increasing raw material costs
  2. Global economic fluctuations
  3. Cheaper goods available from China

The threats in the SWOT Analysis of KitchenAid are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the KitchenAid SWOT analysis.

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About KitchenAid

The table below gives the brand overview along with its target market, segmentation, positioning & USP

KitchenAid Overview
Parent Company

Whirlpool Corporation

Category

Kitchen appliances

Sector

Consumer Electronics

Tagline/ Slogan

For the way it is made

USP

Handy kitchen appliances in appealing colors

KitchenAid STP
Segmentation

Home appliances and consumer goods

Target Market

Families and households

Positioning

brand with the most complete collection of premium appliances and kitchenware


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to KitchenAid. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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