SWOT Analysis of KitchenAid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
For the way it is made
Handy kitchen appliances in appealing colors
Home appliances and consumer goods
Families and households
brand with the most complete collection of premium appliances and kitchenware
1. Colorful range of kitchen appliances that can be found in homes across Australia, America and United kingdom 2. Economies of scale of Whirlpool 3. Whirlpool has been in the forefront for consumer electronics 4. Started in 1919, the brand is highly popular in the domestic market.
5. Whirlpool’s brand equity
6. cross generational compatibility of the products
1.Limited geography in India 2.Intense competition means limited market share
1. Expansion into emerging markets 2. Newer products and global presence of whirlpool makes expansion easier for KitchenAid 3.Better technology
1.Increasing raw material costs 2.Global economic fluctuations 3.Cheaper goods available from China
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