Harman International SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 976
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SWOT Analysis of Harman International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harman International

Parent Company

Harman International Industries

Category

Electronics

Sector

Consumer Electronics

Tagline/ Slogan

-

USP

Helps customers create innovative software solutions within design, cloud, mobility and analytics

STP

Segment

Automotive, Consumer, Professional, Others

Target Group

Automobile manufacturers, Individuals, Discs,Halls

Positioning

Helps creating great lifestyle experiences for today's connected generation

SWOT Analysis

Strengths

1. Diverse product portfolio with strong brands in each product category .Ex JBL , Soundcraft
2. Caters to both Rich and Middle class people so revenue generation is stable
3. Continuous innovation helps it to stay ahead of the competition 
4. Majority of the world's luxury cars are equipped with Harman's premium audio and infotainment systems

5. Over 25,000 people are employed in the organization

6. Acquisition of smaller companies have significantly strengthened its presence

7. Some of its products are market leaders in their respective categories like JBL

Weaknesses

1. Intense competition and duplicate replicas affect the brand and margins

2. Low profitability because of competition from other big players(both branded and un-branded)

Opportunities

1. Innovative photorealistic 3D navigation, communications & driver assistance systems can help it in the long run
2.Technology which calculates the most fuel-efficient route will be in great demand if it proves to be accurate

3. Mobile music revolution offers an opportunity to increase revenues

Threats

1. Highly competitive market with cheap Chinese products flooding in
2. A lot of substitutes are available

3. Fluctuating global economies can affect business operations

Competition

Competitors

1. Boston Acoustics, Inc.

2. Bose Corporation
3. Pioneer Corporation

4. Sony



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