Samsung Galaxy Tab 4 SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 597
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SWOT Analysis of Samsung Galaxy Tab 4 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Galaxy Tab 4

Parent Company

Samsung

Category

Tablets

Sector

Telecommunication

Tagline/ Slogan

‘first ever full-featured Android Tablet optimized for reading”

USP

Delivers world of possibilities for entertainment, sharing & Interacting

STP

Segment

Tablet Users

Target Group

Middle/Upper middle class people

Positioning

Productivity on the go

SWOT Analysis

Strengths

1. It is sleek and portable

2. It feels premium

3. Samsung brand legacy and experience

4. Popular Android OS used in the tablet

5. Enhanced multimedia experience, multi-window system maximizes multi t-tasking experience

6. Enhanced performance with 1.2GHz quad-core processor

7. Hancom Viewer/Editor allows to view and edit word, PowerPoint, excel on the go

8. Great HD display, with 215 PPI colors reproducing accurately

9. Battery of 4000mAh is just about right for the device’s performance

Weaknesses

1. Not very different from previous versions of galaxy tab

2. Single speaker on rear side can be an issue as people with tablets use them for multimedia

3. Camera is not its strong point

4. Expensive when compared to budget tablets available

Opportunities

1. Increase Internal memory size to offer greater experience

2. Improve on camera and Speaker quality

3. Reduce price

4. Target educational institutes and users

Threats

1. Meager specs and humble design make it easy to pass over in a sea of budget tablets

2. Tablets as a category is not rising as PCs and smartphones seem to be the two classes of devices

Competition

Competitors

1. LG G Pad

2. Nexus 7

3. iPad

4. iPad Mini

5. Dell Venue

6. Micromax Funbook



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