Samsung Galaxy Tab 4 SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 742

SWOT Analysis of Samsung Galaxy Tab 4 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samsung Galaxy Tab 4

Parent Company






Tagline/ Slogan

‘first ever full-featured Android Tablet optimized for reading”


Delivers world of possibilities for entertainment, sharing & Interacting



Tablet Users

Target Group

Middle/Upper middle class people


Productivity on the go

SWOT Analysis


1. It is sleek and portable

2. It feels premium

3. Samsung brand legacy and experience

4. Popular Android OS used in the tablet

5. Enhanced multimedia experience, multi-window system maximizes multi t-tasking experience

6. Enhanced performance with 1.2GHz quad-core processor

7. Hancom Viewer/Editor allows to view and edit word, PowerPoint, excel on the go

8. Great HD display, with 215 PPI colors reproducing accurately

9. Battery of 4000mAh is just about right for the device’s performance


1. Not very different from previous versions of galaxy tab

2. Single speaker on rear side can be an issue as people with tablets use them for multimedia

3. Camera is not its strong point

4. Expensive when compared to budget tablets available


1. Increase Internal memory size to offer greater experience

2. Improve on camera and Speaker quality

3. Reduce price

4. Target educational institutes and users


1. Meager specs and humble design make it easy to pass over in a sea of budget tablets

2. Tablets as a category is not rising as PCs and smartphones seem to be the two classes of devices



1. LG G Pad

2. Nexus 7

3. iPad

4. iPad Mini

5. Dell Venue

6. Micromax Funbook


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