Dell Venue SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 413
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SWOT Analysis of Dell Venue with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dell Venue

Parent Company

Dell

Category

Tablets

Sector

Telecommunication

Tagline/ Slogan

“Where Tech Meets Lifestyle”

USP

Productivity similar to PC

STP

Segment

Tablet Users

Target Group

Upper middle class people

Positioning

Productivity focused tablet

SWOT Analysis

Strengths

1. Thinnest tablet in market with amazing 8.4 inch display with thin bezel

2. Brand legacy and years of experience of Dell

4. It sports new photo manager called Dell Gallery

5. Powered with 2.3 GHz Intel Atom quad-core processor and 2GB RAM

6. Memory storage includes Internal -16GB, and expandable up to  512 GB via micro SD slot

7. With new 2 in 1 tab PCs coming into picture Dell may be able to use it to its advantage

8. Available in Android as well as Windows

Weaknesses

1. Dell has not been able to convince market of its mobile device capability;Dell is still seen as PC maker

2. Perception of Venue is not comparable to iPad and Galaxy Tab

Opportunities

1. Improve on camera, image quality

2. Improve battery performance

3. Overall offering as a tablet needs to be improved as compared to competitors in market

Threats

1. Screen has to be great as compared to AMOLED and QuadHD etc

2. Image of Dell is still of a PC maker 

Competition

Competitors

1. Nexus 9

2. Lenovo Miix



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