Apple iPad Air SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 859
Advertisements

SWOT Analysis of Apple iPad Air with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPad Air

Parent Company

Apple

Category

Tablets

Sector

Telecommunication

Tagline/ Slogan

“Change is in the Air”

USP

Range of new exclusive specs

STP

Segment

Classy and Smart Tablet

Target Group

High end people , previous Apple users

Positioning

Positioned as a replacement for PCs and old tablets

SWOT Analysis

Strengths

1. Comes as a successor to iPad range which is in market from 2010.

2. It is thinner to 6.1 mm as against 7.5 mm in previous model, also it is 32gms lighter

3. Comes with A8 64-bit processor which delivers improvement in CPU performance by 40%

4. Graphic performance improvement by 2.5 times and promised 10 hour battery life

5. Improvement in rear camera – 8MP with panoramic shots, slo-mo video & shoot time-lapse video

6. Equipped with touch ID fingerprint scanner, allowing user to replace credit card with the device to make actual payments

7. Apple has a great brand legacy and experience of previous iPads

8. iOS is now in market for many years 

Weaknesses

1. Front camera is only 1.2 MP

2. Battery performance reduces to 6 hours in usage of Heavy apps

3. Quite similar to previous iPads

4. Expensive

Opportunities

1. Tie up with corporate to position it as enterprise product

2. Improvement in Front camera

3. Can work on to introduce exclusive innovative features like multi-account support so that can be used by everyone in family

Threats

1. Tablets are dropping in sales as Smartphones and PCs are emerging as primary devices

2. Lot of budget tablets are coming up in the market with great specs; these can cause serious competition to iPad Air

Competition

Competitors

1. Nexus 9
2. Samsung Galaxy Tab 4
3. iPad Pro



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.