Apple iPad2 SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 10468
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SWOT Analysis of Apple iPad2 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Apple iPad 2

Parent Company

Apple

Category

Tablets

Sector

IT and Technology

Tagline/Slogans

Thinner. Lighter. Faster./A magicaler and more revolutionier product at an unbelievabler price.

USP

The thinnest, fastest tablet

STP

Segment

PC and Mobile Users

Target Group

The users who are looking for the perfect tablet device

Positioning

The Best Tablet Around

SWOT Analysis

Strengths

1) Strong Brand Backing
2) High Quality Product
3) Thinnest and Fastest in the class
4) First Mover

Weaknesses

1) Cost
2) Lack of basic options when compared to a laptop e.g. USB
3) Dependancy on iTunes

Opportunities

1)They can exploit their first mover advantage in the tablets.
2)Also gaming and mutimedia is a field In which Apple can explore options

Threats

1) Rise of Android Tablets
2) Good Quality and Cheap Copies of iPad by local OEMs especially China.

Competition

Competitors

1)HTC Flyer
2)Google Android
3)Motorola Xoom
4)Blackberry PlayBook


The table above concludes the Apple iPad2 SWOT analysis along with its marketing strategy and brand parameters.

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