Sony PlayStation 3 SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 12514
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SWOT Analysis of Sony PlayStation 3 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PlayStation 3

Parent Company

Sony

Category

Gaming Consoles

Sector

IT and Technology

Tagline/Slogans

This is Living

USP

The best gaming console

STP

Segment

Gamers

Target Group

Gamers who look for high performance and high end graphics

Positioning

Best Gaming console from Sony

SWOT Analysis

Strengths

1) Backing of Sony
2) Large number of titles
3) High performance
4) Large Subscription Base

Weaknesses

1) Inadequate Security Measures
2) Costly and Expensive Titles

Opportunities

1) To recover from losses and give proof of a secure environment
2) Launch more innovative stuff like move
3) Game Titles for movies, brands etc

Threats

1) Gamers have lost trust in Sony PS3 network
2) Xbox rising fast with innovations like Kinetic

Competition

Competitors

1) XBOX 360
2) Nintendo Wii



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