TCL Corporation SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2171
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SWOT Analysis of TCL Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TCL Corporation

Parent Company

TCL Corporation

Category

Communication Equipment

Sector

Industrial Products

Tagline/ Slogan

The creative life

USP

Delivers innovative products at competitive prices

STP

Segment

Multimedia, Communication, Optoelectronics Technology and Home Appliances,

Target Group

Consumer electronics, Home appliances

Positioning

A respected global leading enterprise that offers customers only the most innovative and creative products

SWOT Analysis

Strengths

1. Huge size of company with over 50,000 employees

2. Strong marketing channels

3. Global presence in over 40 countries and

4. Diverse market offerings like Television sets, video cameras, mobile phones

5. High margins at low prices

6. Highly unified work force

Weaknesses

1.Global operations are lesser compared to industry big players

2. Limited brand awareness

3. Endures a low sales cycle

Opportunities

1.Brand awareness drive to increase visibility

2. Improving the quality of offerings

3. Capitalizing on increasing mobile subscriber base

Threats

1.Increase of new entrants

2. Highly consolidated industry

3. There is a risk of market saturation

Competition

Competitors

1.Samsung
2.LG
3.Sony



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