Hitachi SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 2965

SWOT Analysis of Hitachi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Hitachi Group


Consumer electronics


IT and Technology

Tagline/ Slogan

Inspire the Next


Social Innovation



Electronics, industrial machinery, telecommunications equipment, power plants, information systems

Target Group

Electronics manufacturers, telecom companies, corporates and SMEs, households


Positioned as a brand that delivers quality innovation

SWOT Analysis


1. Strong employee base of about 3,30,000 employees
2. Strong focus on R&D with research centres spread across the globe
3. Good customer interaction and interface with a dedicated YouTube channel and a magazine called Hitachi Review that reports the latest developments by the company

4. Its wide product portfolio includes electronics, consumer electronics, telecom equipment, powerplant, industrial machinery etc

5. Good marketing and brand visibility through TVCs and print ad campaigns and sponsored global events

6. Particiaption in CSR activities like donating microscopes in Indonesia


1. Poor financial performance in important markets such as the US
2. High operating cost and Relatively lesser net profit as compared to its competitors


1. Expanding global LCD screens market
2. Growing market for consumer electronics
3. Mergers and acquisitions provide opportunities for leveraging on inorganic growth


1. Intense competition in the smartphones and home appliances market
2. Appreciation of Yen
3. Natural disasters prone a great threat as Japan is very prone to earthquakes



1. LG Display
2. Toshiba
3. Samsung Electronics


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