LG Display SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 3576
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SWOT Analysis of LG Display with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

LG Display

Parent Company

LG Electronics Co. Ltd

Category

Consumer electronics

Sector

IT and Technology

Tagline/ Slogan

Life’s Good

USP

Innovative products at reasonable places

STP

Segment

Thin film transistor liquid crystal display (TFT-LCD) panels. It also manufactures organic light emitting diode (OLED) panels and flexible

displays

Target Group

Smartphone manufacturers, TV manufacturers

Positioning

Positioned as a brand that uses innovation to make life simpler

SWOT Analysis

Strengths

1. Strong employee base of 50,000+ people
2. Strong rate of growth due to stable marketing policies
3. Strong customer base, comprising LG Electronics, Apple, Hewlett-Packard, Toshiba, Dell, Philips Electronics, Skyworth, TPV, Sony Electronics and Acer
4. Strong global presence, throughout Asia, Europe, the US and Mexico

5. It is one of the worlds largest LCD panel maker

6. Good brand visibility and recall due to prominent name due to advertising

Weaknesses

1. Recurring loss and financial instability is a concern
2. Loss of trust and brand image due to fine by Europe for fixing price of LCD panels
3. High employee turnover

Opportunities

1. Growing demand for smartphones and flat screen televisions
2. More penetration in global markets specially in emerging economies

Threats

1. Many of its current customers are opting for in-house production of screens
2. Ongoing legal proceedings and fines for fixing prices of LCD panels in the Asian market

Competition

Competitors

1. AU Optronics Corporation

2. Chimei Innolux Corporation

3. Chung Hwa Picture Tubes Ltd.

4. Hitachi, Ltd.

5. Samsung Display Co. Ltd.

6. Hydis Technologies Co. Ltd.

7. Sharp Corporation

8. Panasonic LCD

 

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