Alba SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1207
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SWOT Analysis of Alba with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alba

Parent Company

Home Retail Group

Category

Consumer Electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

Low cost products

STP

Segment

Televisions, Radios, DVD players, Music players

Target Group

Lower income group people who wish to by home entertainment devices

Positioning

Low cost alternative to the existing products

SWOT Analysis

Strengths

1. Wide range of products with a focus on quality
2. Provides latest technology at low cost
3. Owned by Home Retail Group, Alba can capitalize on the parent company’s logistics for effective delivery of goods

4. The brand is renowned for the high quality TV sets it used to make

Weaknesses

1. Limited global presence compared to other brands
2. As all the products are sold exclusively on Argos, owned by Home Retail Group, the company is not able to reach a wider audience

Opportunities

1. Can diversify into other consumer electronics to cater to the lower income groups
2. Develop a good R&D department to focus on acquiring the latest technology

Threats

1. Being a small player, it can be overshadowed by other big players in the market
2. Aspirational value among customers to prefer well established brands
3. High competition might erode profits for Alba

Competition

Competitors

1. Samsung
2. LG
3. Bush

 


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