Ashdown Engineering SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1516
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SWOT Analysis of Ashdown Engineering with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ashdown Engineering

Parent Company

Ashdown Engineering

Category

Music instruments and electronics

Sector

IT & Technology

Tagline/ Slogan

-

USP

Specialized products for guitar enthusiasts

STP

Segment

Bass, acoustic instrument amplifiers and pedals as accessories to guitars

Target Group

Musicians and rock bands

Positioning

Specialized products for guitar enthusiasts

SWOT Analysis

Strengths

1. Cost advantage over competitors
2. Can sell products online
3. Loyal customers who have been using their products and endorsed them on the site as well

4. The brand has expertise in making equipment like bass and guitar

5. The products manufactures are of high quality

Weaknesses

1. High margin products are not of the latest technology
2. Low cost of products will lead to lower margins in other products
3. Not many innovative products being launched

Opportunities

1. Expand into other emerging markets to tap demand
2. Product and services expansion through tie ups

3. More marketing and advertising

Threats

1. High competition from existing players
2. Price wars is a concern
3. Economic slowdown

Competition

Competitors

1. Fender
2. Yamaha
3. Carlsbro

 


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