Sharp SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 4114
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SWOT Analysis of Sharp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sharp

Parent Company

Sharp Corporation, Japan

Category

Consumer Electronics

Sector

IT & Technology

Tagline/ Slogan

From SHARP minds come SHARP products; Be Sharp

USP

Good after sales services and environmentally conscious

STP

Segment

Digital Media and Consumer Products

Target Group

Upper class households

Positioning

Good customer service and innovative consumer electronics

SWOT Analysis

Strengths

1. Enjoys good brand recognition.
2. Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
3. Spends more on R&D.
4. Good consumer service. Sharp’s call center rated high among consumers

5. Over 55,000 people are employed with the company

6. One of the worlds largest manufacturer of TVs

7. Sponsorship of events and sports tournaments and teams like Manchester United

Weaknesses

1.”Make in Japan – Sell overseas” model means limited market share
2. Reducing price of LCD panels means lesser margins
3.Sharp reported reducing sales and reducing reported profits

Opportunities

1.Good scope for LCD screens market
2.Increased spending in consumer electronics market
3.Increasing demand for smartphones

Threats

1. Consumer electronics products becoming commoditized
2.Intense competition in the consumer electronics industry
3.Japan’s currency (Yen) fluctuation risk

Competition

Competitors

1.Samsung Electronics
2.LG electronics
3.Sony electronics

 


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