Sharp SWOT Analysis
Sharp is one of the leading brands in the consumer electronics sector. Sharp SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sharp:
Quick Glance:
Sharp Strengths
- Enjoys good brand recognition.
- Has strategic tie-ups with companies like Samsung, Qualcomm & Hon Hai group
- Spends more on R&D.
- Good consumer service. Sharp’s call center rated high among consumers
- Over 55,000 people are employed with the company
- One of the worlds largest manufacturer of TVs
- Sponsorship of events and sports tournaments and teams like Manchester United
Above are the strengths in the SWOT Analysis of Sharp. The strengths of Sharp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sharp Weaknesses
- ”Make in Japan – Sell overseas” model means limited market share
- Reducing price of LCD panels means lesser margins
- Sharp reported reducing sales and reducing reported profits
These were the weaknesses in the Sharp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Sharp
Sharp Opportunities
- Good scope for LCD screens market
- Increased spending in consumer electronics market
- Increasing demand for smartphones
Above we covered the opportunities in Sharp SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sharp Threats
- Consumer electronics products becoming commoditized
- Intense competition in the consumer electronics industry
- Japan’s currency (Yen) fluctuation risk
The threats in the SWOT Analysis of Sharp are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sharp SWOT analysis.
Continue reading more about the brand/company.
About Sharp
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sharp Overview | |
|---|---|
| Parent Company |
Sharp Corporation, Japan |
| Category |
Home Appliances |
| Sector | |
| Tagline/ Slogan |
From SHARP minds come SHARP products; Be Sharp |
| USP |
Good after sales services and environmentally conscious |
| Sharp STP | |
| Segmentation |
Digital Media and Consumer Products |
| Target Market |
Upper class households |
| Positioning |
Good customer service and innovative consumer electronics |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Sharp. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
