TDK SWOT Analysis, USP & Competitors

Posted in Consumer Electronics, Total Reads: 1117
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SWOT Analysis of TDK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TDK

Parent Company

Tokyo Denkikagaku Kogyo (Tokyo Electronics and Chemicals)

Category

Consumer Electronics

Sector

IT & Technology

Tagline/ Slogan

Contribute to culture and industry through creativity

USP

Optimized adaptability of their business portfolio

STP

Segment

Electronic materials, components, digital storage

Target Group

Electronics manufacturers, automobiles, industrial equipment, home information appliances

Positioning

Adaptable to changing business requirements

SWOT Analysis

Strengths

1. Supplies parts for diverse set of industries
2. Huge breadth of product lines and new technologies
3. Apt distribution methods to ensure customer satisfaction
4. Acquired an array of products and technologies through M&A

5. The product portfolio includes cds, dvds, bluray, etc

6. Sponsorship of events and sports teams increases visibility

Weaknesses

1. Slow / no increase in profitability of passive components
2.High capital expenditures among electronics device makers
3.Lower passive component sales compared to expectations

Opportunities

1. High growth rate of smartphones (TDK supplies approx 300 parts in a smartphone
2.Increased usage of renewable power sources like wind power installations (TDK supplies components for these)
3.More growth potential for eco-cars. TDK supplies a wide range of automotive electronic components

4. Increasing demand from data centers due to growth in cloud services

Threats

1.Waning demand for PC business implying lowering demand for harddisk businesses (one of TDK’s main businesses)
2.Increasing competition is a concern
3.Rising material costs

Competition

Competitors

1.General cable
2.Tyco
3.Sony electronics

 


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